Thursday, March 12, 2009

Native American Jewelry


Native American jewelry for decades, jewelers have had enjoyed the position of being the "keepers" of the knowledge about diamonds and gemstones. They stood breech jewelry counters and shared little tidbits of information nearby ornaments to shoppers. The jeweler seemed to be talking down to the shopper, genesis them feel as if they ought to be grateful to even be in the pile or touch the precious gems in the display case.
This syndication of knowledge went paw in hand with the monopoly of provision. The sole way you could purchase a diamond or precious gemstone was to buy in a jewelry store. The prices were artificially towering by markups of 100% to 300% of wholesale costs. The factors that differentiated stores included the ornate trappings, the embroidered display cases, and complete storefronts. Life was simple and very profitable for the jeweler. The shopper came in, the jeweler voiced this is what you should buy, and the patient paid the price because they had no other options. Can you recall any poor jewelers before the millennium change in the year 2000?
It was about this time that the most feared wholesale fashion jewelry word in the jeweler's phrasing began to change the industry forever. That word was Internet. Suddenly there were competitors springing up who could supply diamonds and jewelry delivered to your egress, many times at prices lower than could support the high overhead of the jewelry store. At any rate, the greatest fear was that the arcane conception of diamonds and precious gemstones was convenient to any shopper who wanted to expend a little time researching online.
The jeweler of the past said here is what I have and which one do you covet to buy? Then came the informed shopper armed alongside printouts of online diamond advice. Instead of altogether asking for a one-carat diamond, the shopper now has a exact list of requirements that all but guarantees that not anything in the hoard will meet their requirements, regardless of the amount.
It is common for a diamond shopper right now to say, "Here is what I want and I expect the lowest price in the country." Heretofore they present their list of requirements for their circular diamond:
1) Carat weight exactly 1.27 because our first date was January 27th
2) At token G color
3) VS2 clarity but I do not covet to be able to see anything under the microscope
4) Ought have a GIA grading report dated in 2006 close to excellent cut grade
5) No fluorescence
6) At least Very All right for polish and symmetry
7) Necklace has to be Medium (nothing more or less will do) and faceted
8) Laser inscribed with the GIA numeral
9) Must be able to take to an sovereign appraiser who agrees with all grading
10) I need it in two days
Their parting remark is that they are shopping these same requirements near twenty other retailers and are going to buy from the one with the nadir price.
This is the jeweler's trial because this is not how their business works. Their jewelry hoard caters to the impulse buyer who will near in, gold market price see something lovely and buy with only a few convenient words from the sales clerk. Spending hours of work to find the specific diamond the shopper wants and then paying the shipping and insurance to get it shipped next day is just more drudgery than they hope to do for a sale. Instead, they slang bitch and crave for the return of the good old days, when Ma Gong controlled the telephones, gas was 59 cents a gallon and the secrets of the diamond application were safely breech the jewelry counter.
Fortunately, for diamond and gemstone shoppers there are a new breed of diamond retailers available who not only encourage diamond schooling; they enjoy working with shoppers who grasp accurately what they want. These diamond brokers have admittance to the diamonds on the catholic market and know how to find diamonds that meet the shopper's requirement. Best of all, the diamond brokers possess much downgrade overhead than a jewelry stock so can find the rare diamonds at very low prices.
The competitive marketplace often seems to produce sources for services and goods that consumers demand. The online diamond intermediary is sufficiently suited to serve at present's well-expert and demanding diamond shopper Native American jewelry.

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